Where to start: a tour of the nine fields

Forty-five plays across nine fields can feel like a lot. It isn’t, once you know where to begin. The nine fields are a map — you don’t walk every road at once, you pick the one with the most traffic.

The nine fields

They span the full arc of adoption: leading from the front, upskilling leaders, building culture, designing decision systems, rewiring incentives, strategising across the org, strengthening data fluency, empowering talent, and operationalising responsible AI.

Where to start

Start where the friction is loudest. If leaders aren’t bought in, begin with leadership. If pilots keep dying, begin with culture and incentives. The right first field is the one blocking everything else.

Pick one, run its plays, and the next field usually reveals itself.